管理经济学【十二】之企业产品定价实践

左手的ㄟ右手 2022-08-30 01:50 181阅读 0赞

> 感谢内容提供者：[金牛区吴迪软件开发工作室][Link 1]  
> 接上一篇：[管理经济学【十一】之 寡头垄断市场中的企业决策][Link 2]

![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3dlaXhpbl80MzYwNjE1OA_size_16_color_FFFFFF_t_70]

### 文章目录 ###

*  一、定价目标
 *   *  1.概念
     *  2.种类
 *  二、成本加成定价法
 *   *  1.定义
     *   *  a.目标收益定价法
         *  b.边际成本定价法
         *  c.盈亏平衡定价法
 *  三、价格歧视
 *   *  1.价格歧视
     *  2.实行价格歧视的原因
     *  3.价格歧视的种类
     *   *  a.完全价格歧视
         *  b.二级价格歧视
         *  c.三级价格歧视
     *  4.实行价格歧视的条件
 *  四、多种产品定价法
 *   *  1.需求上相互关联的产品定价
     *  2.生产上相互关联的产品定价
 *  五、转移定价
 *  六、其他定价法
 *   *  1.竞争导向定价法
     *  2.新产品定价
     *   *  a.撇脂定价法
         *  b.渗透定价法
     *  3.心里定价法

# 一、定价目标 #

## 1.概念 ##

![在这里插入图片描述][20210719175530293.png]

## 2.种类 ##

![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3dlaXhpbl80MzYwNjE1OA_size_16_color_FFFFFF_t_70 1]

# 二、成本加成定价法 #

## 1.定义 ##

![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3dlaXhpbl80MzYwNjE1OA_size_16_color_FFFFFF_t_70 2]  
![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3dlaXhpbl80MzYwNjE1OA_size_16_color_FFFFFF_t_70 3]  
![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3dlaXhpbl80MzYwNjE1OA_size_16_color_FFFFFF_t_70 4]

### a.目标收益定价法 ###

![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3dlaXhpbl80MzYwNjE1OA_size_16_color_FFFFFF_t_70 5]

### b.边际成本定价法 ###

![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3dlaXhpbl80MzYwNjE1OA_size_16_color_FFFFFF_t_70 6]

### c.盈亏平衡定价法 ###

![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3dlaXhpbl80MzYwNjE1OA_size_16_color_FFFFFF_t_70 7]

# 三、价格歧视 #

## 1.价格歧视 ##

![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3dlaXhpbl80MzYwNjE1OA_size_16_color_FFFFFF_t_70 8]  
![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3dlaXhpbl80MzYwNjE1OA_size_16_color_FFFFFF_t_70 9]  
![在这里插入图片描述][20210719180614608.png]

## 2.实行价格歧视的原因 ##

![在这里插入图片描述][20210719180640904.png]

## 3.价格歧视的种类 ##

![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3dlaXhpbl80MzYwNjE1OA_size_16_color_FFFFFF_t_70 10]

### a.完全价格歧视 ###

![在这里插入图片描述][20210719180724709.png]

### b.二级价格歧视 ###

![在这里插入图片描述][20210719180741543.png]

### c.三级价格歧视 ###

![在这里插入图片描述][20210719180757405.png]

## 4.实行价格歧视的条件 ##

![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3dlaXhpbl80MzYwNjE1OA_size_16_color_FFFFFF_t_70 11]

# 四、多种产品定价法 #

![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3dlaXhpbl80MzYwNjE1OA_size_16_color_FFFFFF_t_70 12]

## 1.需求上相互关联的产品定价 ##

![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3dlaXhpbl80MzYwNjE1OA_size_16_color_FFFFFF_t_70 13]

## 2.生产上相互关联的产品定价 ##

![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3dlaXhpbl80MzYwNjE1OA_size_16_color_FFFFFF_t_70 14]  
![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3dlaXhpbl80MzYwNjE1OA_size_16_color_FFFFFF_t_70 15]

# 五、转移定价 #

![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3dlaXhpbl80MzYwNjE1OA_size_16_color_FFFFFF_t_70 16]  
![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3dlaXhpbl80MzYwNjE1OA_size_16_color_FFFFFF_t_70 17]  
![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3dlaXhpbl80MzYwNjE1OA_size_16_color_FFFFFF_t_70 18]  
![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3dlaXhpbl80MzYwNjE1OA_size_16_color_FFFFFF_t_70 19]

# 六、其他定价法 #

## 1.竞争导向定价法 ##

![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3dlaXhpbl80MzYwNjE1OA_size_16_color_FFFFFF_t_70 20]  
![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3dlaXhpbl80MzYwNjE1OA_size_16_color_FFFFFF_t_70 21]

## 2.新产品定价 ##

![在这里插入图片描述][2021071918143687.png]

### a.撇脂定价法 ###

![在这里插入图片描述][20210719181510938.png]  
![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3dlaXhpbl80MzYwNjE1OA_size_16_color_FFFFFF_t_70 22]

### b.渗透定价法 ###

![在这里插入图片描述][20210719181536812.png]  
![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3dlaXhpbl80MzYwNjE1OA_size_16_color_FFFFFF_t_70 23]

## 3.心里定价法 ##

![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3dlaXhpbl80MzYwNjE1OA_size_16_color_FFFFFF_t_70 24]

~ You’re terrific! The End ~

[Link 1]: http://wdstudio.top/
[Link 2]: https://wudi98.blog.csdn.net/article/details/118875909
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