海量数据挖掘MMDS week5: 计算广告Computational Advertising

偏执的太偏执、 2022-08-09 13:50 168阅读 0赞

http://[blog.csdn.net/pipisorry/article/details/49428053][blog.csdn.net_pipisorry_article_details_49428053]

海量数据挖掘Mining Massive Datasets(MMDs) -Jure Leskovec [courses][]学习笔记 计算广告Computational Advertising

\{博客内容：Computational Advertising.  The problem is to select ads to show with other information, typically answers to search queries.  Usually, the proprietor (e.g., Google) is paid only if there is a click on the ad.   Advertisers bid on searches with certain words, and the system selects the ads to maximize its income.  Doing so involves not only considering the bids, but the budgets of advertisers (if we do not show an ad, will the same advertiser have another chance to place the ad?) and the likelihood that this ad will be clicked.\}

这个没时间写，下次有空写吧╮(╯\_╰)╭

[皮皮blog][blog]

from:[http://blog.csdn.net/pipisorry/article/details/49428053][blog.csdn.net_pipisorry_article_details_49428053]

ref:[ML学习分享系列(1)\_计算广告小窥\[上\]][ML_1]

[blog.csdn.net_pipisorry_article_details_49428053]: http://blog.csdn.net/pipisorry/article/details/49428053
[courses]: https://class.coursera.org/mmds-003
[blog]: http://blog.csdn.net/pipisorry
[ML_1]: http://blog.csdn.net/longxinchen_ml/article/details/50580647

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