教你玩转商业字体设计

浅浅的花香味﹌ 2023-07-08 13:27 138阅读 0赞

教你玩转商业字体设计

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今天一位字友和我推荐了一位台湾设计师名字叫 YI-WEN ZHONG先和大家看看其字体标志设计作品▼![format_png][]![format_png 1][]![format_png 2][]![format_png 3][]![format_png 4][]![format_png 5][]![format_png 6][]![format_png 7][]![format_png 8][]![format_png 9][]![format_png 10][]![format_png 11][]![format_png 12][]![format_png 13][]![format_png 14][]![format_png 15][]![format_png 16][]![format_png 17][]![format_png 18][]![format_png 19][]一个设计要是没有文字那是多么的枯燥乏味在设计中字体设计也是 YI-WEN ZHONG 在平面设计工作的一个重要组成部分![format_png 20][]《我没有用，没办法给你想要的生活》![format_png 21][]难过的人，会唱歌。 生气的人，会跳舞。 流眼泪的人，会戴著太阳眼镜。 我没有用，没办法给你想要的生活。 此专案视觉及标准字为练习用（怕胖团 LOGO 是从网路下载所使用）英文翻译是google翻的，不知道正不正确。总之整体视觉象徵著爆炸、燃烧的红以及看著另一半望向远方的背影。![format_png 22][]![format_png 23][]《游牧影展怪奇音乐祭》相比较上面的案例怪奇音乐祭的标题字体设计使用了另外一种风格游牧影展怪奇音乐祭 Urban Nomad Opening Freakout 在这音乐祭不合理都变得合理马戏团表演、庙裡开唱、喝醉的放肆跳舞、我眼中的怪奇每个当下都是不可思议的![format_png 24][]![format_png 25][]![format_png 26][]![format_png 27][]《LOVE AND DIE》使用线条的手法进行该字体设计▼![format_png 28][]![format_png 29][]有时字体设计也无需过于花哨SEOUL!SEOUL!SEOUL! 海报设计使用重复性地文字排列![format_png 30][]![format_png 31][]![format_png 32][]![format_png 33][]![format_png 34][]![format_png 35][]![format_png 36][]LOGO字体部分的设计也越来越受到大家的重视平通齒科LOGO有些Q萌▼![format_png 37][]![format_png 38][]![format_png 39][]![format_png 40][]再看其另外一个设计案例▼![format_png 41][]![format_png 42][]![format_png 43][]![format_png 44][]![format_png 45][]![format_png 46][]设计元素使用稻穗围绕成一个椭圆形刻意模仿米粒的缺口及形状使整体logo不会这麽单板、与市面上关于米的logo做出区隔其中加入黄头鹭、日头、溪流等稻田中会出现的元素建构出鹭鹭米的形象标志在视觉设计中，几乎都会使用到字体字体是最基础的设计元素也是设计中必不可少的表达工具海报、包装、标志、书籍、广告、影视……甚至在环境设计中都可见字体的应用学好字体设计，已是敲门砖之一

作品来自YI-WEN ZHONG

**教你玩转商业字体设计**

![20200226180749536.png][]

![20200226180838729.png][]

是不是很棒的资源，快来学习吧！

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