2020-08-16

超、凢脫俗 2022-11-28 05:55 39阅读 0赞

### 产品经理 ###

*  产品经理做什么
 *  能力!\[在这里插入图片描述\](https://img-blog.csdnimg.cn/20200816233346406.png?x-oss-process=image/watermark,type\_ZmFuZ3poZW5naGVpdGk,shadow\_10,text\_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3FxXzM3NTAxODAw,size\_16,color\_FFFFFF,t\_70\#pic\_center)
 *  Day2 产品经理的万能公式
 *   *   *  1、需求分析
         *   *  （1）需求分析关键要素
             *  （2）需求分析关键要素
             *  （3）\*\*案例分析\*\*
 *  Day2 用思维导图梳理用户需求
 *   *   *  案例：luckin咖啡
         *   *  （1）用户（右好）

\*\*第一节课笔记未完成后面三个

# 产品经理做什么 #

![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3FxXzM3NTAxODAw_size_16_color_FFFFFF_t_70_pic_center]  
发现需求，设计产品方案、整合技术资源，解决问题。

# 能力![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3FxXzM3NTAxODAw_size_16_color_FFFFFF_t_70_pic_center 1] #

![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3FxXzM3NTAxODAw_size_16_color_FFFFFF_t_70_pic_center 2]  
![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3FxXzM3NTAxODAw_size_16_color_FFFFFF_t_70_pic_center 3]  
![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3FxXzM3NTAxODAw_size_16_color_FFFFFF_t_70_pic_center 4]  
![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3FxXzM3NTAxODAw_size_16_color_FFFFFF_t_70_pic_center 5]  
（1）流程图  
![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3FxXzM3NTAxODAw_size_16_color_FFFFFF_t_70_pic_center 6]  
（2）流程图格式（高效规范）

![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3FxXzM3NTAxODAw_size_16_color_FFFFFF_t_70_pic_center 7]  
（3）用户调研![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3FxXzM3NTAxODAw_size_16_color_FFFFFF_t_70_pic_center 8]  
![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3FxXzM3NTAxODAw_size_16_color_FFFFFF_t_70_pic_center 9]  
![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3FxXzM3NTAxODAw_size_16_color_FFFFFF_t_70_pic_center 10]

# Day2 产品经理的万能公式 #

### 1、需求分析 ###

![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3FxXzM3NTAxODAw_size_16_color_FFFFFF_t_70_pic_center 11]

#### （1）需求分析关键要素 ####

**用户、场景、问题、解决方案（用户遇到该问题如何解决的）**![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3FxXzM3NTAxODAw_size_16_color_FFFFFF_t_70_pic_center 12]

#### （2）需求分析关键要素 ####

**案例**  
![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3FxXzM3NTAxODAw_size_16_color_FFFFFF_t_70_pic_center 13]  
**用户**  
![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3FxXzM3NTAxODAw_size_16_color_FFFFFF_t_70_pic_center 14]  
**场景**  
用户的动作、背景  
![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3FxXzM3NTAxODAw_size_16_color_FFFFFF_t_70_pic_center 15]  
**问题**  
![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3FxXzM3NTAxODAw_size_16_color_FFFFFF_t_70_pic_center 16]  
**用户现有解决方案**  
![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3FxXzM3NTAxODAw_size_16_color_FFFFFF_t_70_pic_center 17]

#### （3）**案例分析** ####

![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3FxXzM3NTAxODAw_size_16_color_FFFFFF_t_70_pic_center 18]

咸鱼无法短时间内将产品集中卖掉。  
![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3FxXzM3NTAxODAw_size_16_color_FFFFFF_t_70_pic_center 19]  
![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3FxXzM3NTAxODAw_size_16_color_FFFFFF_t_70_pic_center 20]  
![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3FxXzM3NTAxODAw_size_16_color_FFFFFF_t_70_pic_center 21]

# Day2 用思维导图梳理用户需求 #

### 案例：luckin咖啡 ###

![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3FxXzM3NTAxODAw_size_16_color_FFFFFF_t_70_pic_center 22]  
![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3FxXzM3NTAxODAw_size_16_color_FFFFFF_t_70_pic_center 23]  
回顾：  
![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3FxXzM3NTAxODAw_size_16_color_FFFFFF_t_70_pic_center 24]

#### （1）用户（右好） ####

![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3FxXzM3NTAxODAw_size_16_color_FFFFFF_t_70_pic_center 25]  
eg:不同场景，对用户不同划分，如：  
滴滴（1）司机：全职、兼职。 （2）乘客  
![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3FxXzM3NTAxODAw_size_16_color_FFFFFF_t_70_pic_center 26]  
![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3FxXzM3NTAxODAw_size_16_color_FFFFFF_t_70_pic_center 27]  
![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3FxXzM3NTAxODAw_size_16_color_FFFFFF_t_70_pic_center 28]  
![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3FxXzM3NTAxODAw_size_16_color_FFFFFF_t_70_pic_center 29]  
![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3FxXzM3NTAxODAw_size_16_color_FFFFFF_t_70_pic_center 30]  
用户的解决方案  
![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3FxXzM3NTAxODAw_size_16_color_FFFFFF_t_70_pic_center 31]  
![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3FxXzM3NTAxODAw_size_16_color_FFFFFF_t_70_pic_center 32]  
![在这里插入图片描述][watermark_type_ZmFuZ3poZW5naGVpdGk_shadow_10_text_aHR0cHM6Ly9ibG9nLmNzZG4ubmV0L3FxXzM3NTAxODAw_size_16_color_FFFFFF_t_70_pic_center 33]

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2020-08-16

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